In today’s fast-paced environment, airports are crucial hubs for advertising, reaching millions of passengers daily. Shenyang Airport, a significant transportation hub in China, recognized the need for high-quality digital totem signage that could captivate travelers and deliver targeted advertisements. As a result, the airport implemented advanced P2.5 small-pitch LED totem display from TECNON Smart Display. These cutting-edge advertising machines are not only visually impressive but also designed to meet the dynamic demands of modern airport environments.
Key Features of the P2.5 Small-Pitch Totem Signage
The P2.5 small-pitch LED module stands out for its high-definition display, seamless design, and intelligent broadcasting capabilities. Below are the key technical features and advantages that make it ideal for airport advertising.
1. High-Definition Picture Quality
One of the standout features of the P2.5 LED module is its ultra-high resolution. With a pixel pitch of 2.5mm, the display delivers crystal-clear images, ensuring that every detail is sharp and visible. This high-definition performance enhances the visual impact of advertisements, making them more attractive and engaging to travelers. The vibrant and full color reproduction makes the content lifelike and realistic, an essential feature for impactful branding.
- Pixel Pitch: 2.5mm
- Brightness: >7000 nits
2. Seamless Splicing and Ultra-Wide Field of View
The P2.5 LED totem display supports seamless splicing, which allows for the creation of large-scale displays without visible gaps. This ensures a smooth and uninterrupted viewing experience, no matter the size of the display. The ultra-wide field of view (up to 160 degrees) guarantees that the content is visible from various angles, making it highly suitable for areas with heavy foot traffic, such as airport terminals.
- Viewing Angle: 160° horizontal, 120° vertical
- Seamless Splicing: Supports custom sizes and configurations
3. Intelligent Broadcast Control
One of the most innovative aspects of the digital totems is their intelligent broadcast control system. This system allows airport administrators to schedule content based on time, location, and customer demographics. The flexible control system supports various playback modes, including timing, partitioning, and carousel formats. This functionality enables advertisers to target different customer groups, maximizing the effectiveness of their campaigns and improving conversion rates.
- Broadcast Control: Real-time scheduling, partition playback, carousel advertising
- Connectivity: Supports remote operation via IoT systems
4. Energy-Saving and Environmentally Friendly
The P2.5 LED totem signage integrates advanced energy-saving technologies. The intelligent temperature control system, coupled with high-efficiency energy-saving light sources, reduces energy consumption by up to 30%. This makes the displays not only environmentally friendly but also cost-effective over the long term. The totem also comes equipped with a dust-proof and waterproof design, ensuring stable performance in harsh airport environments.
- Energy Efficiency: 30% less energy consumption
- Protection Level: IP65 (waterproof, dustproof)
Tecnon Intelligent Display: Smart LED Totem Signage
In addition to the P2.5 small-pitch LED displays, Tecnon’s intelligent LED advertising machines offer a variety of other advanced features that further enhance their utility in airport environments.
- Integrated Technology: The displays incorporate Internet of Things (IoT) technology, enabling remote operation and real-time updates. This feature is particularly useful for managing and scheduling multiple advertising campaigns across different parts of the airport.
- Wide Media Format Support: The system supports 99% of the media formats available on the market, including images, videos, animations, and interactive content.
- Durable Design: The advertising machines are built to withstand high-traffic environments. They are explosion-proof, high-brightness, and resistant to the elements, ensuring uninterrupted operation.
Application at Shenyang Airport
Shenyang Airport leveraged Tecnon’s P2.5 LED totems to improve the advertising experience for both passengers and advertisers. By strategically placing the LED totems throughout key areas in the airport, the management was able to enhance passenger engagement with branded content and provide a reliable platform for advertisers to showcase their products. The high-definition displays attracted more attention, while the intelligent control system allowed for targeted, time-sensitive advertisements that catered to different traveler segments, such as business travelers and vacationers.
Some of the notable results include:
- Increased Ad Revenue: The intelligent broadcast system helped boost the conversion rates of the ads displayed, leading to an increase in advertising revenue.
- Enhanced Passenger Experience: The visually appealing and informative LED totems contributed to a better overall passenger experience by providing clear, engaging content.
- Sustainable Operation: The energy-saving design allowed Shenyang Airport to reduce operational costs while maintaining high-quality display performance.
Conclusion
The installation of Tecnon’s P2.5 small-pitch digital signage totem at Shenyang Airport marks a significant step forward in enhancing the advertising potential within airport environments. With their high-definition picture quality, intelligent control system, and energy-efficient design, these LED totems are perfectly suited for the fast-paced, high-traffic atmosphere of airports. Tailong’s commitment to delivering cutting-edge technology ensures that these displays will continue to provide value for both advertisers and airport operators for years to come.
For airports looking to modernize their digital signage, the P2.5 small-pitch LED totem offers a highly effective, visually impressive, and energy-efficient solution.
If you have such needs, please feel free to contact us!