Tecnon Smart Display Technology Shenzhen Co., Ltd. Airport digital signage is revolutionizing the way airports communicate with passengers, staff, and visitors. With the rapid advancement in LED display technology, airports can now display real-time, dynamic information, enhancing the passenger experience while improving operational efficiency. In this article, we will explore the different types of digital signage solutions for airports, their benefits, and how they contribute to smoother operations and increased revenue.
1. What is Digital Signage Advertising at the Airport?
Airport digital signage refers to a variety of high-quality, digital display systems used in airports to communicate information to passengers and enhance their experience. These systems include:
- LED Wall Screens: Large, high-definition displays used for broadcasting key information like flight schedules, news, and promotions.
- Pole LED Screens: Versatile displays often placed in high-traffic areas, such as corridors or at check-in counters.
- Large LED Totems: Tall, free-standing displays offering high visibility for flight information or advertisements.
- LED Posters: Compact, visually striking displays for advertising or passenger notifications.
- Interactive Signage: Touchscreens that allow passengers to find flight details, wayfinding information, and engage with promotions.
These systems allow airports to provide real-time updates and serve as powerful advertising platforms, creating new revenue streams while maintaining an efficient, user-friendly environment.
2. What Can Airport Digital Signage Display?
Airport digital signage is flexible and can display a wide range of information, including:
(1) Airport Entrances
Digital signage at airport entrances provides vital information and welcoming messages to passengers as they begin their journey. Airports can sell advertising space in these high-traffic areas to third-party brands, creating additional revenue.
Recommended Products: Large-size LED totems, digital signage, LED walls, and pole LED screens.
(2) Airport Parking Lots
Digital screens in parking areas provide real-time updates on parking space availability, parking rates, charging stations, and more, helping passengers navigate their way smoothly to available spaces.
Recommended Products: Wall-mounted LED screens, wayfinding screens.
(3)Public Areas
a. Flight Information Displays
Centralized digital signage makes it easy to display crucial flight details such as boarding instructions, security check guidelines, local transportation options, and estimated arrival/departure times. It can also update passengers on gate changes and expected delays. Recommended products: wall-mounted LED screens, large-size LED totems.
b. Seat Selection and Ticket Collection
Interactive signage enhances passenger experience by enabling seat selection and ticket collection through touchscreen kiosks. This allows for a seamless, self-service process that improves efficiency and reduces waiting time. Recommended products: touchscreens, kiosks.
c. Waiting Area Displays
Long waiting times are common at airports, but digital signage can help reduce perceived wait time by providing entertainment and relevant travel information. LED displays can show real-time news, sports updates, airport store promotions, and even social media feeds like Instagram or Twitter. These engaging displays keep passengers entertained while waiting for their flights. Recommended products: large LED video walls.
d. Creative Displays
LED screens with unique shapes can create an immersive, visually stunning experience for passengers. These creative displays can simultaneously show flight information, promotional content, or artistic visuals, adding a dynamic, engaging element to the airport environment.
(4) Duty-Free Shops and Retail Stores
LED walls and posters in stores can display promotional content or guide passengers through the shopping experience. By providing timely information about discounts or new arrivals, airports can increase retail sales.
Recommended Products: LED wall screens, LED posters.
(5) Check-in and Security Areas
Digital signage in check-in and security areas offers real-time updates about wait times, security procedures, and flight information. It can also guide passengers through the process, making it less stressful.
Recommended Products: LED wall screens.
(6) Boarding Gates
Digital signage at boarding gates keeps passengers informed about flight numbers, destinations, boarding times, and gate changes. This improves the overall flow at the gates and keeps passengers updated in real-time.
Recommended Products: LED wall screens.
(7) Control Center
In airport control centers, digital signage helps display operational information that can be viewed by management and staff. It helps streamline communication and improve decision-making.
Recommended Products: LED wall screens.
(8) Wayfinding
Airports often have complex layouts, making it difficult for passengers to navigate. Digital signage helps passengers find their way by providing directional cues to areas such as baggage claim, terminals, or exits.
Recommended Products: Wayfinding screens, wall-mounted LED displays.
(9) Baggage Claim Areas
In baggage claim areas, digital signage guides passengers to the correct conveyor belt for their flight’s baggage. It also provides real-time updates about the arrival of baggage and any delays.
Recommended Products: LED wall screens, large LED totems.
3. Benefits of Using Digital Signage at Airports
(1) Optimize Passenger Experience – More Orderly Travel
Airport digital signage plays a crucial role in improving the passenger experience. Airports are large, often complex spaces, and without clear guidance, passengers can easily become confused or flustered—especially first-time travelers.
Even with the help of airport staff, navigating multiple terminals, check-in counters, and other facilities can be overwhelming.
Digital signage helps reduce this confusion by clearly displaying important information like flight details, directions, and reminders. The high-definition, colorful visuals of LED displays enhance the experience, making it easier for passengers to navigate the airport with confidence.
Key Benefits: Real-time flight updates, terminal maps, and crucial travel information available at a glance.
(2) Advertising Benefits – Revenue Generation
Airports are bustling hubs with high foot traffic, making them an ideal advertising venue for brands. With many passengers waiting for their flights, digital signage offers a prime opportunity to expand brand influence and leave a lasting impression. For airports, these displays not only enhance the passenger experience but also provide a valuable source of additional revenue through advertising.
Key Benefits: Revenue from ad sales, increased brand exposure, enhanced passenger engagement.
(3) Entertainment and Leisure – Reducing Wait Times
Long wait times at airports can be stressful, but digital signage alleviates this by displaying entertainment content. From news updates and sports highlights to local tourism promotions and airport retail deals, digital signage helps pass the time.
Key Benefits: Increased passenger satisfaction, improved experience during layovers and delays.
(4) Enhanced Internal Communication Efficiency
Digital signage isn’t just for passengers; it also improves communication among airport staff and management. In the control center, for example, real-time data can be displayed to ensure efficient operations.
Key Benefits: Streamlined airport operations, better staff coordination.
4. How Does Airport Digital Signage Work?
Airport digital signage is powered by a centralized server or software system, which allows for real-time updates and scheduling. The content is controlled remotely, enabling airports to adjust displays as needed. This ensures that information is up-to-date, accurate, and relevant at all times.
5. What Do Airport Digital Signages Need?
To operate efficiently, airport digital signage systems require several key components:
- High-Quality Displays: Clear, bright LED screens capable of being viewed from a distance, even in brightly lit environments.
- Content Management Software: A user-friendly platform for scheduling, updating, and managing content across multiple screens.
- Reliable Network Connectivity:A reliable network connection is essential for ensuring seamless content updates and remote management.
- Power Supply: Sufficient power for large and high-performance displays, especially in high-traffic areas.
6. Are You Ready to Enable Digital Signage Solutions?
If you’re considering digital signage solutions for your airport, it’s important to partner with an experienced provider who can deliver customized solutions tailored to your specific needs. Whether it’s updating existing signage or implementing a new network of displays, TECNON Smart Display can help transform your airport into a more efficient and engaging environment for passengers.
Reach out to us to discuss how our airport digital signage solutions can enhance your airport operations, improve the passenger experience, and boost your bottom line.
If you have such needs, please feel free to contact us！